Eliminator products are manufactured in Canada by Willow-Glen Holdings Inc.

All Eliminator supplements have Health Canada approval under a coveted NPN (Natural Product Number).

The principals of the company are Helena and Tony Alexander.
Helena is a Clinical Hypnotherapist and Reiki Master Adept
Tony is a businessman with a sales and marketing background.

Our flagship product, Hot Flash EliminatorTM was conceptualized in 2004 by Helena, who was experiencing terrible hot flashes without being able to get relief from any product available on the market. It was brought to market in Canada, The USA and globally in 2005. Helena envisioned a product based on just two criteria:

  • The product must work quickly
  • The product must be totally safe to use.

Having had experience with flower essences, Helena set about formulating a supplement using various combinations of essences. Helena knew that flower essences posed no risk to her health. Helena had been using flower essences for years and knew that they had the power to effect change to many conditions both emotional and physical.

Because flower essences possess vibrational energy properties she surmised that the correct combination of essences would be the ideal way to deal effectively with hot flashes, night sweats and the moods that accompanied this life phase that she was transitioning. Thus, began the process of trial-and-error that took approximately 2 years until the final combination and formulation was discovered.

We often quip that we know a hundred ways how to not make Hot Flash Eliminator™ .

The day that Helena felt the immediate impact of the product, she was so taken aback that she looked in the mirror when she was having a hot flash and, after taking the product was able to notice the immediate dramatic visible changes to her complexion and her moods as the product reversed the effects that had become all too familiar.

Then Helena, who is a Reiki Master, thought “what would it be like if I were to energize the formulation with the intent that I invoke during sessions?” So, she did just that. The results were stratospheric! The vibrational energy of the mixture and the resulting effect on the conditions caused by hot flashes were taken to an entire new level. Thus began the business of marketing Hot Flash Eliminator.

The product was sampled out to dozens of women (many from our clinic) who were experiencing hot flashes. The resulting comments from over 90% of those sampled was that this was an unbelievable product that worked instantly! We were definitely on to something.

  • There were a number of reasons why HFE worked so well.
  • The formulation was to be taken sublingually. This delivery method allowed to ingredients to arrive directly to the body’s internal thermostat – the hypothalamus within seconds. Furthermore, this method of delivery enabled the ingredients to be unaltered or degraded by the acids in the stomach.
  • The formulation contained no plant-based phyto-estrogens making it safe for cancer patients to use.
  • The formulation being made with flower essences were safe for use by anyone taking prescribed medications or supplements because it would not interact in any manner with those items.

Word of mouth endorsements brought sales from that circle of influence and a website was created. At first it was difficult to get recognition for our website or to get retail stores to recognize and try the product. In fact it took over a year of legwork to establish a very small footprint in retail stores (initially pharmacies).

About 8 years ago, Tony approached Irene Hogan, a pharmacist and NAMS certified menopause specialist, literally a guru in the women’s health field in Ontario. Irene had been conducting symposiums to large groups of women and health professionals several times annually focusing primarily. After scrutinizing the product and its ingredients Irene gave us her seal of approval, and chose to test the product initially targeting her breast cancer patients. It was Irene who realized that Hot Flash EliminatorTM contained no plant based phytoestrogens and, as such, was totally safe to use by anyone who was undergoing chemotherapy, radiation or on estrogen suppressing drugs such as Tamoxifen and Evista. After several weeks Irene contacted Tony with the news that her patients were reporting amazing instant results! Irene even noted that men who were undergoing treatments for prostate cancer were also receiving the powerful relief benefits that her female patients were experiencing. Armed with that and many other professional and user endorsements the company was able to place the product in health food stores and select pharmacies throughout the country.

We now ship product to numerous countries. In Spain several doctors, after receiving feedback endorsements from their patients, asked for product samples to review it for themselves. The resulting findings have established a strong following in Spain due to these prominent physician recommendations.

Tony Alexander CEO
Willow-Glen Holdings Inc.
Mobile: 905-929-6569